Marketing Your Attraction

Building and Maintaining a Marketing Plan to Enhance Your Attraction’s Success

Gavin Burns — Tue, 19 Mar 2019 09:55:32 +0000

We’re going to talk about and help you put together a quick-and-dirty marketing plan for your attraction. In the show notes, you’ll find a Word document you can download and fill out. All the sections are there, the questions are there, and there are instructions. We’ll walk you through that process in this blog.

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Elevating Moments into Lasting Memories

Gavin Burns — Tue, 05 Mar 2019 13:38:23 +0000

The most successful attractions in the industry can create moments that become lifetime memories for guests. What’s the special alchemy for turning memorable moments into lifetime memories?

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Adding Value to Your Attraction

Gavin Burns — Tue, 26 Feb 2019 15:05:12 +0000

Improving your bottom line by making a better experience for your guests This post is based on Episode 26 of…

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Should I Use Discount Attraction Tickets?

Gavin Burns — Mon, 25 Feb 2019 14:20:52 +0000

The pros and cons of using sites like Groupon, Gold Star, and others We based this article on Episode 25…

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Evaluating Sponsorship Opportunities—A Step-by-Step Explanation of What to Look for and What to Ask

Gavin Burns — Mon, 26 Nov 2018 13:58:01 +0000

This article commemorates the 20th episode of our Marketing Your Attraction podcast [cheering in the background), and its topic is evaluating sponsorship opportunities.

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The Importance of Surveys , and How to Do Them Right

Gavin Burns — Sun, 25 Nov 2018 19:45:50 +0000

Episode 19 of Brad and Philip’s Marketing Your Attraction podcast was on how to learn from your customers, and this…

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HOW TO SET PRICES FOR YOUR ATTRACTION

Gavin Burns — Sun, 25 Nov 2018 19:26:05 +0000

The right pricing depends on who you’re targeting, so framing and testing are critical. In this blog based on Episode…

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Elements of the Modern Press Kit

Gavin Burns — Fri, 20 Jul 2018 10:53:46 +0000

How to Make Sure the Media Materials for Your Attraction Are Noticed and Used By Brad Jashinsky & Philip Hernandez…

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Always Ask Why

Gavin Burns — Tue, 03 Jul 2018 18:51:26 +0000

The Importance of Asking “Why” from the Moment You Have a Glimmer of an Idea for an Event or Attraction…

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